These Fancy Cleaning Products Are the Celebrity Perfumes of Our Age
- malissawatson
- Aug 22, 2023
- 1 min read
Fragrant and fancy cleaning products are the new perfume. Get the lowdown on the high-end dish soaps and countertop cleaners (many of them celebrity-adjacent) you need to keep your home clean and fancy. In the olden times celebs like Elizabeth Taylor and Jennifer Lopez hawked bespoke perfume whose luster was enhanced by the fragrance being fame-adjacent.
But in our present post-COVID and Marie Kondo-obsessed age, when cleanliness and neatness are synonymous with our psychological health, delicious smelling luxury cleaning products are the new perfume.
Celebrities including Drew Barrymore, Courtney Cox, Kris Jenner and Jessica Alba have launched lines of cleaning products, many of them with the added cachet of plant-based and eco-friendly ingredients.
Most of these products are meant to go well together and look pretty (and organized) when grouped under the sink or (lucky you) in the pantry — with their complementary design. Here we round up some of our favorites whose delicious scents may have you dotting a little all-purpose cleaner on your pulse points. At the very least these high-end scents will make any cleaning routine a more purposeful and pleasant experience.

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